What's the key denominator of our work? Fairness!

We try to be as open as possible regarding our website and its functioning. We endorse a fair and innovative approach, and therefore we offer you unique insight into our "backstage", inviting you to witness our website's life cycle:

1st Phase: Preparation of the website

We spent almost 2 years programming and preparing our website. It was a very demanding stage in terms of financial costs. We saw a countless number of programmers and designers come and go, until we finally put together a stable and reliable team of highly committed people who love what they’re doing.

2nd Phase: Launch

After the technical part was done, the website was finally launched and presented to its audience. In the meantime, we were still working on fixing minor technical and user-related issues. A pompous entrée is really not our style, so we didn’t make this a big deal at all. We wanted to grow little by little, steadily and naturally. Which – we think – is the right way.

3rd Phase: We expand and take in new members (both male and female) – for free!

In this phase, our main goal was to take in as many new users interested in dating as possible. The registration was completely free of charge. Moreover, all the newcomers had free access to all the website’s features and functions. Why did we do this? Simply because we wanted this site to be a lively community of like-minded people, and the more users we have, the higher their chances of finding a perfect match. This stage was still highly subsidized on our part. Not only do we expect the website to make no profit yet, but we are prepared for further costs.

4th Phase: Education of new members

This is the stage when we want to educate new coming members on how to efficiently meet new people online, how to make the first step and overcome the shyness when addressing someone new (by sending a message in the case of our website, with likeable manners and nice words in personal contact) and finally how to date. In this phase we also say goodbye to those who are not so serious about online dating. This regards members with blank profiles or users with inappropriate pictures or behaviour.
By the end of this phase the new coming members will be charged for some of the website’s features. We think it fair to get some of the invested money back. The price for these new members (if they choose the paid membership, of course) should not be too high and, when compared with other dating services' fees, has to be a most competitive and a reasonable one.

5th Phase: Stabilization of the website operation

At this point we want to re-invest into further development of our website. We want to get noticed and we want to step into the limelight and draw the attention of as many people as possible. The more users we acquire, the higher the chance for them to find who they are looking for and be happy. And that will be our satisfaction :)

Well, that's our plan. That's our manifesto! 
“Some of the biggest challenges in relationships come from the fact that most people enter a relationship in order to get something: they’re trying to find someone who’s going to make them feel good. In reality, the only way a relationship will last is if you see your relationship as a place that you go to give, and not a place that you go to take.” — Anthony Robbins